About Us

We're all about thinking bottom-up. While innovation has in some way or the other tweaked our clothes, our shoes, even our watches, our ankle-hugging friends have been somewhat neglected. But we're the guys who believe socks need a revolution too.

But we’re not just talking designs and motifs. We are talking about socks 2.0. Better quality, eye-popping designs and a whole bag of new tricks. That’s what we’re promising to deliver. So, join us in achieving this feat for your feet.